If you’re not online, you’re not getting noticed.

As a graduating senior, eager to get noticed and excited for the future, it’s vital to put myself out there. We live in a competitive world, full of young and talented individuals with the same objective in mind – to find a job. I am making it my own goal to set myself apart from the competition!

I spent the latter part of my Saturday and a portion of my Sunday morning making an about.me page, as well as starting to create an online portfolio (still to be finished). I want potential employers to have easy access to my work, so they can see what I truly have to offer their organization. Actions speak louder than words, right?

Backing it up a bit, what exactly is an online portfolio? Online portfolios are an easy way for potential employers to view your work samples. Today, the Internet makes it easier than ever to do so. It’s key to include your portfolio’s web address on all job search forums. If you participate in online networking, add a link to your online portfolio for maximum engagement. Having an online portfolio will certainly increase your visibility and presence.

Creating an online portfolio can be easily done with a small dose of time and effort. I always say, what you put into it, is what you will get out of it – that’s with anything in life. Be innovative and do something to impress your viewers – make yourself stand out among the crowd. Focus your page on what you can do and what you plan to achieve. Figure out who your target audience is and make sure your page caters to their interests. I see you sitting there thinking, “Why should I do all of this?”

Four Benefits of Creating a Strong Online Portfolio:

1. Professional resource to showcase your work

Building a landing page about your personal brand and experience is a creative way to share your expertise with potential employers. It’s a great way to share your unique skills and creative abilities. Websites can be more  innovative than traditional portfolios and are able to be shared with anyone in the world.

2. First impressions

If a potential employer sees your website link in your signature or on your resume, they’ll likely click on it to see what you’ve built. Seeing you’ve taken initiative to build a page featuring work samples, recommendations and previous presentations will be a killer first impression.

3. Increased visibility

It should be as easy as possible for hiring managers to find information about you. Creating an online portfolio increases your visibility and accessibility. Having a strong online presence can also ensure the most current, professional, and accurate information about you is available online.

4. Organization

Having all of your work organized in one place allows you access from any computer around the world. Not to mention, online portfolios are practically a backup system for your files.

The real question is, why wouldn’t you have an online portfolio?