Find your passion and run with it.

Deciding to major in communication, with a focus in public relations, was the best decision I have ever made. Starting in grade school, I always had a desire to write about what I am truly passionate about. Don’t get me wrong, I can write about topics that don’t necessarily fancy me, but it may take a little more time and effort.

I started journaling and really getting into writing all the way back in Fourth grade. To this day, I still have a poem I wrote on 9/11. It’s really interesting to see how far my writing has come, but also to see how much I was aware of at such a young age. Thank God for moms and their motherly instincts to hoard all of our grade school craftings, right?

I love the idea of being able to freely voice my thoughts and opinions, knowing there are other people out there, reading what I write, who can relate to how I feel and can further form a connection and understanding of who I really am. This is the exact reason behind why I started my blog.

I cross-post my blogs on various social media platforms, including Facebook, Twitter and most importantly, LinkedIn. The most recent social media channel I have toyed around with is Google+. I have a little over 300 connections on LinkedIn, so sharing my blog with that particular audience has opened many doors for me. Multiple recruiters have read my blog and in return reached out to express their interest in helping me find a job upon graduation. It’s always nice to have your work recognized and appreciated!

Along with my ability to think creatively, my passion to write has led me to the pursuit of a career in digital marketing and hopefully one day, advertising. I believe writing is a key ingredient in the success of any strong digital marketing strategy. Being able to form relevant and trend-worthy content is vital in any industry. I would like to become more familiar with SEO (search engine optimization) and general analytics, so that I can stand out in this field. When you think about it, advertising is really nothing more than good writing. In today’s digital age, the most important characteristic of effective advertising is simple, yet engaging content.

I am constantly following people in the field of digital marketing and advertising on Twitter, some more influential than others. The groups of people I follow are very diverse. I follow Madeline Haller, Senior Editor at Cosmopolitan, who tweets about humorous everyday events that probably every 20-something year old girl in America can relate to. I follow Matt Bellassai, Senior Editor at Buzzfeed. He represents everything I would love to be. He makes hilarious wine-related videos, tweets whatever is on his mind and worships Beyonce (because who doesn’t). I follow Lauren Berger from Intern Queen, because she is an inspirational person and is very engaging with her followers. I also follow a lot of companies and agencies, because I like to stay up to date with the current happenings and events. Some examples of this are HootSuite, Buffer, Buzzfeed, The Archer Group, Neff Associates, Brownstone PR, 1 Trick Pony, Masterminds and Philly Ad Club.

Ideally, a year from now, I see myself working in a modern day Philly-based advertising agency, but who knows what the future has in store for me! A word of advice for all of you reading this – Never settle for anything less than what you’re passionate about… Just a little something my parents have always instilled in me (thanks mom and dad).

“Life is short. If there was ever a moment to follow your passion and do something that matters to you, that moment is now.”